Slow fashion, full-service growth.
How a values-driven clothing brand handed us social, email, web content, inventory, and B2B outreach — and let one story carry across all of it.
The situation
The product was never the problem. The brand made genuinely good clothing — small-batch, sustainably sourced, made to last rather than replaced every season.
The problem was everything around the product. Social media happened in bursts, whenever someone had a spare hour. The email list sat mostly untouched. Product pages were functional but thin, describing fabric and fit without ever explaining why the brand’s approach to sourcing and longevity actually mattered. And nobody had the bandwidth to chase the retail partnerships that could put the brand in front of new audiences.
What we took on
Not one narrow project — a full working partnership across most of the brand’s customer-facing operations.
Social Media
Day-to-day planning, content, and posting — a consistent voice built around sourcing and process, not just product shots.
Newsletter templates built from scratch, turning an idle list into a real, recurring revenue channel.
Web Content
Product descriptions and page copy that carry the brand’s story, not just fabric and fit specs.
Inventory
Stock tracking and coordination, keeping availability accurate across every channel.
B2B Outreach
Research and pitching to boutiques and aligned brands across the US — turning cold pitches into real conversations.
One story, five channels
None of this ran as disconnected workstreams. A fabric restock became a product description update, a newsletter feature, a week of social content, and a talking point in that week’s B2B outreach — all pulling from the same story.
Over nine months, the social following grew roughly 3.1x, with engagement holding steady around 4.6% — well above the typical slow-fashion benchmark.
“I used to dread the ‘so what makes you different’ question. Now the answer’s the same everywhere someone finds us — and that’s exactly the point.”
The results
Why it worked
The founder didn’t need five vendors handing off five disconnected pieces of work. They needed one team that understood the brand’s sustainability story well enough to carry it consistently — across a social post, a product description, an email, and a cold pitch to a potential retail partner — without the story getting diluted at any single touchpoint.